Many business owners don’t realize that their parking lot is the first place guests interact with their brand. Effective parking management is the secret to a great customer experience, ensuring that every guest has a positive and memorable experience.
Exit bottlenecks, safety gaps, long payment processes, and a lack of hospitality can all contribute to a poor experience and cause customers to not return.
If you want effective parking management for your business in the Metro Detroit area, consider hiring Elite Parking Solutions. You can contact us online today to learn more.
Is Your Current Parking Management System Costing You Guests?
For guests of any hotel, restaurant, or special event, their experience doesn’t start at the front desk or dinner table. Instead, the parking experience often forms the first impression of your business, and can positively or negatively impact the rest of the guest’s time with you.
To transform your customer experience, it’s a great idea to evaluate your current parking management systems.
Outdated parking management can have many pitfalls that drive customers away. Addressing these pain points and hiring an experienced parking company or valet service can turn your parking lot into a competitive advantage.
1. Exit Bottlenecks
If guests have to wait 20 minutes or more in a line to exit your parking lot or garage, it creates a frustrating experience. No matter how great the meal or event was, if guests have a hard time leaving, it can sour their entire outlook on your business.
A significant contributor to bottlenecks is traditional paper-ticket systems. These types of parking management systems are prone to traffic jams, lost tickets, and slow manual processing.
A great option to replace paper tickets is license plate recognition (LPR) technology. This ticketless system automates entry and exit so guests aren’t left waiting.
2. Safety Gaps
Poor lighting and a lack of maintenance can create real safety issues for guests. Not to mention, it looks unprofessional. Guests are less likely to return to your venue if they feel unsafe walking to their car or experience poor driving conditions.
When you hire a professional parking company, they can do a comprehensive assessment of your parking lot or garage’s safety. They can make equipment recommendations, such as adding enhanced lighting that eliminates dark spots.
In addition, some companies provide staff members that remain on site. This creates a security presence that deters unauthorized activity and puts guests at ease.
3. Payment Process
Outdated payment kiosks can create significant headaches for guests. In addition, many of them don’t accept modern payment methods like Apple Pay or Google Pay. Other kiosks often require the guest to download a specific app, which can easily lead to unnecessary stress for customers.
To create a great experience for your guests, it’s best to offer flexible, user-friendly options. QR-code options and SMS-based transactions that allow customers to scan and pay are ideal.
The other benefit to digital options is they provide better revenue accuracy and real-time financial reporting.
4. Lack of Hospitality
While automated systems add convenience to the parking experience, it’s important to maintain a human element. A parking lot or garage with no staff can often feel cold and unwelcoming.
When you hire a professional parking company or temporary valet services, they often have highly-trained staff. Employees are available to provide directional assistance, answer questions, place signs, or simply give a warm greeting.
Work With Us for Effective Parking Management in Metro Detroit
Ready to transform your business’ or event’s parking experience? Give your customers the experience they deserve by partnering with Elite Parking Solutions.
With more than three decades of traffic control experience in Metro Detroit and Toledo, OH, our team has the knowledge and skills necessary to help you.
Our goal is to elevate guest experiences at every business or event in the area. Our parking and traffic control services are perfect for:
- Special Events
- Hotels
- Country Clubs
- Hospitals
- Restaurants
Want to learn more about working with our team? Call (248) 821-7424 or contact us online today to request a quote.